We are concerned about the protection of personal data. We are committed to ensuring the best level of protection for your personal data in accordance with the European and Belgian regulations that are applicable in this area.
For any information on the protection of personal data, you can also consult the website of the Belgian Data Protection Authority www.autoriteprotectiondonnees.be.
Who processes my personal data?
The data controller is the company that defines for what purpose and how your personal data is used.
The personal data collected on the site are processed jointly by Palesa, Leeuwerikenlaan 14, 1830 Machelen, Belgium. Hereinafter referred to as "PALESA".
Why does Palesa collect my personal data?
Palesa uses your personal data mainly for the following purposes:
- The management of orders and customer relations
We need your information to manage your orders and the follow-up of your orders (e.g. deliveries, invoices, accounting), to manage your accounts receivable, to monitor customer relations such as satisfaction surveys, complaints management and after-sales service.
- The personalisation of our services and the messages we send you
Your data allows us to improve and personalise the services we offer you and the communications we send you. For example: we may send you personalised emails or recommend products similar to those you have already purchased or viewed that match your interests.
- Anti-fraud
The personal data collected on the site are also processed in order to secure payments and deliveries and thus ensure you an optimal quality of service. Palesa determines the level of fraud risk associated with each order. As part of this analysis, PALESA is likely to question its service providers specialising in risk prevention in order to refine its analysis. Some of these service providers may be made recipients of the results of the analysis carried out and may use them on their own behalf to feed their own incident file.
Depending on the results of the checks carried out on orders, PALESA may take security measures, in particular requesting additional proof or proposing an alternative delivery method. These measures will have the effect of suspending the execution of the order or, if the result of the analysis does not guarantee the security of the order, cancelling it. The fraudulent use of a means of payment or delivery fraud may lead to the registration of the data related to the order in PALESA's alert file, which may lead PALESA to carry out additional checks on future orders.
- The security of our website
We collect certain navigational data to enable us to ensure the security of our services and to detect, prevent or trace any attempt at malicious or computer intrusion or any violation of the conditions of use of our Services.
- Customer knowledge and statistics and performance of our site
We may use data to better understand our customers or for statistical purposes to analyse site activity and improve the services we offer. We conduct audience measurement, for example, we measure the number of page views, the number of visits to the site, and the activity of visitors to the site and their frequency of return.
What personal data is collected about me? Which data?
In particular, we collect and process your surname, first name, address, e-mail address, password, telephone number, IP address, connection and navigation data, order history, preferences and interests, products viewed, delivery incidents, complaints. In some cases, we may collect location data, for example, in order to provide you with the nearest relay point.
The compulsory or optional nature of the data is indicated at the time of collection by an asterisk. Some data is collected automatically as a result of your actions on the site, other information may be transmitted by partners.
When?
We collect the information you provide us with, in particular when :
- you create your customer account on our site
- you place an order on our site
- you navigate on our site and consult products
- you take part in a game or competition
- you contact our Customer Service
- you write a comment.
What communications am I likely to receive?
Information and newsletters
Service e-mails
Following an order, you will receive an e-mail to enable you to track your order (order confirmation, information on the delivery of your package, information on the availability of a product...). These service messages are necessary for the proper execution of the orders and services you have requested. The reception of this information is not linked to the choices you would have expressed for the reception of newsletters and commercial offers. For example: If we carry out an update to our site that has implications on how to log into your account, we will send you an e-mail to explain the new login procedure or how to react in the event of a login problem.
PALESA Newsletters
After creating your account and if you have not objected, you may receive information and offers from PALESA by electronic communication (e-mail). These newsletters will enable you to keep up to date with PALESA news and the advantages that you can benefit from. We measure the opening rate of our electronic mailings in order to adapt them as closely as possible to your needs. You can cancel your subscription to our newsletters via a link included in our newsletters.
On what legal basis and for how long are my personal data processed?
The processing of your personal data is justified on different grounds (legal basis) depending on the use we make of the personal data. You will find below the legal bases and storage periods that we apply to our main processing operations.
Legal basis for processing
PALESA collects and processes your data for specific and legal purposes. The processing of your data is largely carried out within the framework of the contract of sale concluded between you and PALESA. Some processing is then carried out to meet legitimate interests such as, for example, our tax or accounting obligations.
Conservation periods
Most data (e.g. customer account information and order history) is kept for as long as you are an "active" customer and for a period of 5 years after your last activity (e.g. purchase, login to your account or expiry of a contract or warranty). Your data is then archived with restricted access for an additional period of 5 to 10 years, for limited reasons authorised by law (payment, warranty, disputes, etc.). After this period, they are deleted.
Who are the Recipients of my data?
Transmission of data to subcontractors
The data that we collect may be transmitted to service providers (subcontractors) - whom the BD Store uses to carry out its services for the purposes mentioned above, for example for the management, execution, processing, payment and dispatch of your orders, as well as for marketing operations.
How can I express my choices regarding the use of my data?
We are actively working to improve our choice manager accessible in your account in order to allow you to better control the use of your data.
You may at any time withdraw your consent or object to the uses of your data as described above:
- during the creation of your account via the dedicated opposition boxes or links during the creation of your account
- then at any time :
- On line by going to your account under "My personal data".
- By email to privacy[at]palesa.eu
- By post to: Palesa, Leeuwerikenlaan 14, 1830 Machelen
What are my rights regarding the use of personal data?
In accordance with the regulations on the protection of personal data, you can exercise your rights (access, rectification, deletion, opposition, limitation and portability where applicable) by email to privacy[at]palesa.eu or by post to: Palesa, Leeuwerikenlaan 14, 1830 Machelen.
You also have the right to lodge a complaint with the Data Protection Authority on their website www.privacycommission.be.
Are my data transferred outside the European Union?
You are informed that data concerning you may be transferred for the purposes mentioned above to companies located in countries outside the European Union which have a lower level of data protection than in the European Union. Prior to any transfer outside the European Union, PALESA will take all necessary measures and guarantees to secure such transfers.
Transfers outside the European Union may be carried out in particular within the framework of our following activities: customer service, IT services, fraud prevention, use of data in connection with social networks.
What about the personal data of minors?
Palesa's services are not intended for Minors and therefore Palesa does not process data specifically concerning minors. For example, we do not create marketing profiles related to minors.
It is up to parents and any person exercising parental authority to decide whether their minor child is authorised to use Palesa's services.
What use is made of the data in relation to Social Networks?
The use of Palesa's social networks and services in relation to these social networks is likely to result in the collection and exchange of certain data between the social networks and PALESA. We invite you to consult the personal data protection policies of the social networks in order to find out precisely what information is collected by the social networks and which may be transmitted to PALESA in connection with its sites and applications, as well as the purposes for which your data may be used, in particular for advertising purposes. You will be able to set the access and confidentiality of your data directly on the social networks. PALESA collects on its behalf certain information and personal data in relation to your activity on PALESA's social network pages. The information collected by PALESA on its own behalf through its websites is governed by these conditions. However, PALESA is not responsible for the use that is made of your data by the social networks for their own account.